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The Effects of Website Uptime to Business Sales

If you invest a lot of time, effort, energy and money to create a responsive website with a nice design, you may think that your work is over. That is not the case. It’s great that you put your site together and look good, but if it doesn’t work, how can anyone see it? In this article, we will talk more about downtime, what causes it and how you can reduce such troubles. We’ll also discuss why it can negatively affect your sales.

How Does Downtime Look Like

Have you ever gone to one of your favorite sites just to get a bug that prevented it to load properly at one time? No doubt you were pretty upset, but you probably didn’t think too much about it when you clicked refresh and the page came up. This short downtime could have distracted a less enthusiastic user, but you’ve done the update because you’re serious about getting to the site.

If your site is unavailable, it can look different for each user and look different depending on what the downtime’s cause is. Here are some ways in which it can manifest itself:

  • Onscreen HTTP Error
  • Pages with malicious content
  • Dead pages with nothing to load
  • Slow loading times, even soft downtime

Soft downtime is given when your site isn’t really down but has so little performance that it can’t work as it should. Sites that do not work properly make people nervous and they might lose a potential customer simply because their site is working poorly. If your site is not available at all, you won’t even be able to do business with them because the site doesn’t work. Bad downtime on your site means a bad reputation for your business.

Online Trust Ratings Are Important

If you want to sell online, your company and website must have the customer’s trust. If customers do not trust you or believe that you compromise your information somehow, they will probably click away from your website.

Trust is all when you sell online, so make sure that your site offers this to the user by providing a great experience that includes a high percentage of uptime. If you are not sure whether your site is up or down, you can use a website uptime status checker to see in real time whether your site is active or not.

Downtime: What’s in It For You?

Imagine your site would close your doors in your store. You closed to go home for the night. The only problem is if you operate an online store or any other type of website, you don’t have to close, so this will cost you serious money. People from all over the world are awake and might want your product, but if your site isn’t available, they won’t be able to buy your product or enjoy the service you’re offering.

If your site is unavailable, it could be a hacker. You need to ensure that you keep track of your availability for your site because it can detect any irregularities that may occur with your site. If you are concerned that you are being attacked, you can take security measures to ensure that your site remains secure.

Know Your Site’s Performance

If you don’t understand the performance and statistics of your site, you need to learn to read them. Knowing what your site does and how it works is very important.

There are many tools you can use, but one of the great free options comes from Google itself. You can use Google search console and Google Analytics to check your site and make sure it works properly and gives you the results you want.

You can set up different goals in Google Analytics to track and see how you are doing with each of the things you want to accomplish. With these trusted products, you can set up custom reports and much more.

While there are some technical things you need to do, there are a lot of things you can work on to make sure you get the best results even if you don’t have a lot of technical knowledge.

All About Conversions

Once your site’s downtime is reduced and your site is operational, you should work on your conversions. It is important to increase the conversion rate in one or all of the areas where you are working.

There are many things you can work on in terms of converting your website. You can edit your CTR in the search engines, the percentage of people who see your opt-in form and actually subscribe and more. As you increase your conversion rate, you get more results with the same traffic, resulting in a higher ROI.

Make sure that every part of your site works as a powerful vending machine to increase your sales and reduce the expenses you spend each month to revive your business. All of this starts with making sure that your site is available so you can work on these conversions without worrying that no one can see them.

How To Save in Office Expenses and Avoid Spending Too Much

We all know how much it can cost to run a small business. When we start a new business, we generally underestimate how much money it takes to get a new idea on the way, and we’re equally guilty of forgetting how much a company costs to run. If you keep these costs to a minimum, you can create the basics for your business and no longer worry so much when you look at the monthly expense sheet.

In the following, we describe some business areas that are worth a look to see if savings are possible. With a little ‘ cost-cutting ‘ here and there, the savings can rise, and let’s face it, saving money in business can be almost as important as making money, especially in the beginning.

Search for Cheaper Services

Have you just moved into a brand new office? Or do you run the business from home? In any case, you should check your current service contracts and check if savings are possible. Your broadband bill is an area that needs to be investigated. Most of us are now using the Internet for most of our communications, and if that applies to you, it might be worthwhile to consider a relatively new broadband style called ‘ naked broadband ‘. The whole nudity refers to the fact that the provided service is reduced to a pure data line instead of enclosing a telephone and a TV package. If you rarely use your phone and use most of your TV over the Internet or OTA, you can save money with bare broadband packages.

Look for Free Advertising

It cannot be stressed enough, advertising via social media is of great importance to any business, from small startups to large companies. The great thing about social media platforms like Facebook, Twitter, and Pinterest is that they are essentially free. While you can pay for targeted ads, they cost money, so instead, you can rely on good customer interaction and drive your brand through share and likes, which saves you a lot of money compared to the outdated forms of advertising. If you pay for ads in a local newspaper, you can get one or other customers through the door, but it won’t have the same move that an online social presence will have. You also cannot see information about the demographics of your ad, and there is no way to continue to deal with them when you are sitting on the fence in terms of using your service. If you pay for advertising and don’t find that there is a lot of traction, you may be able to invest your advertising budget in other areas and try yourself as a social media guru.

Take Advantage of Free Software

So you need to buy Microsoft Office to run a company, right? Wrong. While the office protocols are quite ubiquitous everywhere in the business world, there are now many free alternatives that work pretty well or are indistinguishable compared to actual office. Google Docs has gone a long way in recent years, just like LibreOffice, which allows you to save documents in the same way and file structure as the official version of Microsoft. If you absolutely need the Microsoft version, it’s worth looking into the Office365 version, because you can pay for it every month, scaling it up and down as needed, and getting the latest version of any application, such as Excel or Word.

Other services that should be considered are mobile phone contracts. If your phone is perfectly fine, but you need an upgrade, consider completing only one SIM contract. As beautiful as the latest iPhone or Samsung Galaxy is, they are an issue that most of us don’t need, and sim contracts are usually much cheaper. After all, these upgraded phones are not free, but the costs are hidden in your monthly contract. If your phone is OK, you may want to make a more favorable offer than to opt for the tempting upgrade.

Do Business Together

If the service you provide to your customers blurs the lines with other companies that are not competitors, it is worthwhile to maintain relationships with them. Applying to each other as useful complementary services can be of mutual benefit to all parties. For example, if you have a dry cleaning business, it might be worthwhile to work with a tuxedo rental company. You can recommend each other for different events and reciprocal links can increase traffic to your own websites. In essence, this is free advertising. Not only that, but the more links to and from active sites can help to drive your pages into Google rankings.

With a little snipping and cost-cutting, you may end up saving yourself a considerable amount of money in the long run, and the more you start to snap the more you start to wonder in what other areas of business you can make savings. Take the habit of looking for cheaper alternatives, it’s one that goes well with you. The old saying “Take care of the pennies and the pounds will care for yourself ” becomes your mantra before you know it.

Building Enterprise Apps That Really Engage

An enterprise application is a modern approach to increase employee productivity and optimize the overall workflow. It is not surprising that the need for enterprise applications is on the rise. In fact, building a successful business application is a daunting task for any company. The challenge is to develop a truly appealing app that your employees want to use on a regular basis.

We have reviewed the essential elements that are an integral part of the successful development of enterprise apps. In the list below, you’ll find the most basic things that need to be considered when planning to develop an engaging enterprise app. If you want to learn more about how to develop an engaging enterprise app, you’ll find five tips for building a successful app strategy in our “Create an appealing enterprise application” article.

Staff Workflow Research

The first step to building a successful app begins with a detailed examination of the needs and preferences of your target customers. The Enterprise app development is not an exclusion. For this reason, you need to know the culture of the department inside and out. Ask the staff where they spend most of their working hours and what equipment and tools they use to work. As a final result, your enterprise app should provide a convenient channel that makes accessing company data accessible from every device available. Also, make a survey of what employees need for better labor productivity. With this information, it is more practical to develop a practical app that will be adapted to the daily routine of the employees in a short period of time.

Create Apps That Provide a Thrilling Experience

It goes without saying that users are more likely to use apps that are really user-friendly and have a visually appealing design. So consider the applications you use every day and find out what makes these apps attractive to you. Such an approach will be useful if you are working out the concept of the business app that your employees use regularly. In addition, each user would only want to access the part of the received information, which was previously personalized according to his needs and preferences. In order to improve interaction with the app, the personalization of content should be done. For example, popular apps like Facebook and Pinterest enable the personalization of newsfeeds. In this way, a user always gets a content based on his preferences and his search history. The following approach to user interaction should also be used when creating a successful enterprise application.

Choose the Right Platform

Nowadays, mobile devices are an inseparable part of the workflow. In fact, an average employee tends to use three devices each day. In this way, this factor should be taken into account when choosing a platform for an enterprise application. Choosing only a single platform, such as iOS or Android, can bring the problem with the compatibility of the app with different devices. For this reason, many companies prefer web-based applications. Because web-based apps require cross-platform development, they can easily run on multiple devices regardless of operating systems and versions. This type of apps has a major drawback though. Because the Web-based apps require a permanent Internet connection, they cannot be available in offline mode. In this sense, your company needs seamless access to the Internet to realize the full functionality of the Enterprise app.

Focus on Solutions Using Simple Apps

Instead of prioritizing the complex projects for app development, it’s worth focusing on simple enterprise applications that perform only a few but high-quality functions. Why is it so? First, large enterprise projects are complicated and expensive to perform and maintain. Second, the multifunctionality of such apps complicates the workflow. For this reason, many companies use simple app solutions. Most of the time, employees are very busy almost every day. In a sea of endless emails and lost tasks, you need a tool that informs you about the most urgent workflow parts. In this case, a simple app that is capable of organizing the workflow and sends timely notifications will be of great use. Such apps help employees identify critical tasks, prioritize them, and perform urgent tasks quickly.

Start With Critical and Important Use Cases

It is a big challenge for any company to integrate new technologies into the regular workflow. For this reason, the takeover of the functionality of the Enterprise app should be done in pieces. It is worthwhile to start with use cases of crucial importance. First, the app should perform tasks that directly affect the employees of the company. When the app handles these tasks, you can extend the use cases to the more complex. This allows the app to become a powerful means of increasing productivity and efficiency.



Top 5 Most Influential Apps Of Our Time

Statista’s latest information on the number of apps available today show that Android users have access to 3.8 million apps, while the Apple app store is the second largest and users have access to up to two million apps- in March 2010, this number was just 150,000.

Over the years developed apps that have made significant changes in human life has increased. But what are the best apps of all time and perhaps the most influential? Here’s a list of 5 of them which we’re sure you already have installed in your smartphone.


One of the first apps for iPhone users enabled them to take a picture, edit it and publish it on social media via a smartphone. Camera Plus- the hottest editing app in Iphone’s early days, has been swept off of its status in 2010 after Instagram took the spotlight. It easily became the ultimate way to shoot pictures and to share with other users all over the world. Today, it has a billion active users in the month, compared to 800 million in September of 2017. It is by far the most popular photo-sharing/social media site of the world and among many travelers due to its wonderful features including the filters that are readily available for making photos look better before being posted. Today, users from popular cities in the world like New York, London, and Paris to Istanbul and Barcelona use Instagram in order to document the journey.


Twitter has become one of the most influential social networks, used ever by celebrities, politicians and even the President to influence users and to take their messages to the rest of the world. It has influenced even important world events such as the recent #MeToo movement and the Egyptian revolution in 2011.


Love it or hate it, there’s no doubt that Facebook was one of the most influential app (and website) of all time. While some are trying to give it up on Instagram and other apps are going to avoid the negative news of the day, they often come back, and it still is one of the most popular apps out there with 989 million who use it every day.


While Google maps is a must, Waze is becoming increasingly popular for those who have to endure a long distance commute. It gives you not only a description of the places you’re going to pass through but also the fastest route to help you avoid traffic jams by using crowdsourcing information of a large community of riders so that you get on time to your destination. If you get stuck in this jam situation and are not able to get through it, will let you know, how long it will still take until you can move again.

Google Maps

Remember the time when you relied on paper maps, atlases, and even asked directions from locals just to reach a certain destination? If you ever went on a journey alone, where the driver seat is on the opposite side and you need to read a map, you know how important Google maps can be. Today, it is hard to imagine traveling without it. In fact, many members of the younger generation, who were exposed to Google maps, don’t even the basics of reading a map that’s printed on paper – in the year 2015 85% of 18-24-year-olds in the UK could not, according to a survey of TeleNav.


Cloud Computing and Accounting Software

Cloud computing is starting to be increasingly mainstream; you can now keep your documents safely online utilizing a service like Dropbox or maybe Google Drive. Accounting applications have become become very popular, leaving behind the times of desktop based application to embrace technology that is new. Maybe even leaving behind your accountant in Houston and solely using apps to track your records.

Our Eight Reasons

Despite what some individuals might let you know having the accounts of yours in the cloud is safer than having them saved over a pc at your company premises. The best cloud software providers need to comply with strict safety recommendations, and your information is readily backed in place for you. Get a virus on your personal computer or server also you might drop a great deal of information in case you haven’t been backing up frequently, cloud software takes away this particular threat.

The application is continually updated at no cost. Yes, you are primarily leasing the software program, as you spend a fee every month to make use of it though you’ll permanently run the most current editions and also you won’t ever have to fork out for software updates, in contrast to desktop solutions.

You can get permission to access your accounts 24/7 from anywhere you’re, so long as you’ve access to the web. This offers entrepreneurs the capability being a lot more in tune with wherever their small business is economical, in real time.

Automated Bank Feed. A great deal of the best cloud accounting apps have automated bank account feeds that will instantly upgrade your transactions negating the demand for manual entry. Check out whether the software you’re choosing offers this choice for the bank you make use of.

Cloud Accounting is much more scalable as a company expands, primarily cloud apps have a selection of 3rd party programs that sync together with the program to supply improved functionality.

Cloud accounting program was created to be very user-friendly and user-friendly, offering comprehensive accounts details at the touch of a switch. This ease and flexibility of use provide the company owner more control over the current financial situation of theirs.

Save on accountancy charges. We do not mean by doing away with the accountant of yours as you’ll still have an accountant whether you use an accounting program or not. By having the financial records of yours in cloud accounting software which they can access, and are accustomed to using, you’re able to lessen the length of time they have to finish your business accounts.

By transferring your profiles online, you remove the necessity for a pricey desktop remedy, hardware to help support the software program, IT assistance for when things predictably go wrong, etc.

5 Must-Know Tips For Choosing The Right Educational App

Be it simple or complex, learning or cooking, we have apps to take our back and support us when we need them. But there are loads of apps filled in the play store, and it is important that we choose the right app. This will not only help us fulfil our needs but also help us use the app to its fullest. So here are some of the factors that you have to take into consideration before choosing an educational app.

Make sure it is fun:

The most important reason as to why we choose the app way of learning is because there is a lot of fun when you learn. But today apps have become a lot more commercial and not all of them are fun. So before you choose an educational app make sure that you choose the one that is filled with play-way methods that will help you learn quicker and better.

Look at the user interface:

Not all apps are user-friendly, and the age of the person plays an important role here. Pick the app that fits your age, and you will be able to access better. Of course, it will take a while for you to get along with the frequency of the app but at the same time, it mustn’t be too complex to handle. This will spoil the learning part.

An app mustn’t be a distraction:

An app shouldn’t distract the kid and divert him into using the gadget for a different purpose. Today there are a lot of apps that prevent moving to the different app without proper authentication. Make sure your apps have all these features. This way you are sure that your kid isn’t misusing the time given to him.

Ask for opinions:

Even in the world of technology, we need people to help us understand how an app works. Though some of the apps that we consider useful are a part of our mobile phones as a result of our own trials, we cannot take the same risk at the cost of a child’s learning time. This will push the learning curve downward. So ask people for an opinion and read the reviews before you download an app.

Measure the actual results:

Despite reading reviews and asking people for opinions sometimes an app might not work the way we want it to. No issues, as you can always uninstall it. Though we have reviews, the best way to decide on the ability and the support level of an app is the use it and measure the actual results. IQ levels and the learning ability differ from one child to the other. What one considers helpful might ruin the time of the other. If your app doesn’t help you learn effectively, uninstall it. Read More

Top 6 Benefits of Using Apps in Education

All most all of us, be it an individual or institution, are into technology-based learning. If that has become the case, then it is undeniable that apps are playing a major role in helping us in learning new stuff every day. Apart from general learning apps also help students learn a lot of things that otherwise wouldn’t have been possible.

In case, if you still feel vary of apps being a part of your everyday learning, here are some of the benefits that might convince you and help you understand the merits of technology-based education.

Many teachers in one place:

Unlike teachers who vary in their skills and abilities be it in teaching or understanding a students, app a made by multiple people after going through endless analysis. This is the reason as to why successful apps able to cater the requirement of all students, though every single student is unique.

This is the reason as to why we say that one app can fulfill the task of multiple teachers.

Saves time:

Apps that help the educational needs of students saves a lot of time and help children become very much efficient and effective on the learning platform. Apps come with a lot of inbuilt options that help us make a note of points, save them to listen later or even download the lectures as podcasts to hear it on the go.

Better fun in learning:

Studying is always boring, but with apps, they have become fun today. Apps are adopting fun learning methods that are not only helping kids learn stuff quicker but also smarter. Play-way method of teaching will help kids remember what they are learning over a long period which might not happen otherwise.


The first thing that comes to our mind with tech-based learning is its availability. The portability of the electronic gadgets has helped us learn anytime, anywhere. Also, kids are able to access these platform 24/7, and that’s what makes learning easy and tireless. Smartphone and laptops are always synchronized.

With the arrival of IoT, simply all devices can be connected to internet and learning can happen as you please. The realization of Cloud based Hosting platforms, including companies such as HostGator, Vultr, Digital Ocean and many others reviewed here are the reason we are affordable the reliability and up time that they have. Godaddy, and Even their Alternative hosting companies provide up-time unparalleled to what we had 5 yrs ago.

Paperless world:

With the launch of apps we are almost closing in on a paperless world. Inching away from anything that is materialistic, all our possessions are turning digital. This is the reason as to why we are learning more and storing more on the go. By doing so, we are benefiting our earth as well.

Imagine the tonnes of trees that are shed down for the sake of making papers. All this will come to a pause with apps and digital world.

Systematic and advanced learning:

Systematic learning is possible in the digital world. In a world that is running fast, it is quite hard to keep track of the things that we are doing, and that is the reason as to why we are forced to compromise learning. So advanced learning is possible through apps.

Cloud Computing

I was told the other day that within the next couple years we would be saying goodbye to the school based server and back-ups. Initially, I was quite impressed. ‘Wow! Are schools moving to cloud storage services now?” I thought. This seemed a big move but I could see the advantages … and the potential pitfalls.

In discussion with our school techy, this potential move to cloud storage was reigned in somewhat! There may be issues with what classified information can be stored off-site, especially if not held on servers in the UK.  Ok .. one to look into. Also, any cloud computing is reliant on the speed and quality of the broadband connection.

I can just imagine 14 classroom PCs all trying to access files, watch videos, download materials at the same time over a broadband connection – potential issues. This is certainly an idea to keep I mind but maybe it’s not for us, for a little while at least!

Filtering on iPads

Most schools have broadband providers who include high quality internet filtering services as part of their service. This is very important and limits what children can access on the school PCs. However, it should be noted that the filtering offered doesn’t necessarily work on iPads. We found it beneficial to set up each iPad as we would for an individual device – using the options in the restrictions section of the settings menu. If anyone else has encountered similar issues or has another solution, please do let us know.

Which tablets should we invest in?

We decided to invest in iPads about two years ago. Has this been a good decision? Having been through the implementation of tablet computing in a primary school, I’d say that things have gone smoothly on the whole. The advantage of going with iPad was that most staff members are very familiar with the operating system – owning iPhones! This means that little time has been designated to training for the staff or pupils – bonus! There are a wide variety of good quality apps and a volume licensing system which can mean significant savings on multiple app purchasing. The quality of the devices is good and they have survived two years worth of use with few problems.

The key feature of the successful implementation is to build up an ecosystem around the devices. We initially purchased 30 iPads and decent protective cases. We invested in a MacBook to act as a server to sync the iPads and a charging trolley. We enrolled on the Volume Purchasing Programme and selected a range of apps after some detailed research. The inclusion of an Airprint printer and ‘Airserver’ installed on our classroom PCs allowed for an output from the devices – hard copies or presented work on the class IWBs.

Most of this could be achieved using other types of tablets and I believe that it doesn’t really matter which device you select. However, the devices are only as good as the wireless network they are using!

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