If you want your website to succeed, it must be able to load every page in the shortest time possible. Studies suggest that one of the major causes of people abandoning a website is the slow page load times. Yes! This often overlooked aspect prove to have far-reaching implications that can eventually affect the brand that you’re trying to build up and your overall revenue. Long loading times aren’t healthy for business. It can cause customers to abandon your site and look for a better alternative that offers the same products or services that you’re offering.
A loading time of 2-3 seconds isn’t ideal at all. Any sluggish performance on a particular page or a group of pages on your website gives that you are not good enough and makes customers and associates think of some other possible areas where you also fail to excel. So before those slow loading pages cause a disaster to your business, it is a good idea to look and investigate which elements of the site is causing it and below are 10 major causes on why this thing happens:
1. Wrong Choice of Hosting Service
A website would behave slowly if the hosting service offers very poor service. Or oftentimes, it is the user’s choice of the cheapest hosting plan that’s the culprit. A web hosting provider would have a variety of hosting packages and each one varies in resource allowance designed for every kind of client. A high-end hosting service provider would have plans that support Varnish, NGiNX and is capable of Memcaching just like EuroVPS.com. Be sure to pick a hosting service that is managed by a company that has rich experience in web optimization and performance enhancement as it directly affects your website’s loading times. It can also reduce the stress on your side especially in the debugging side for any issues that affect website performance.
2. Intensive Scripts in the Server’s Side
3. Excessive Flash
Shockwaves that use memory and flash can slow down your website’s loading time especially for users who have a sluggish Internet connection. To solve this, you can employ XML which can help load data from external servers faster. It can even just ride on CSS3 or HTML5 since these two are lightweight. Doing this allows you to load a version of your website that’s more minimalist in devices like smartphones, tablets and many others. It will then translate into user satisfaction and better conversions for your website. Use flash only if you’re sure that your site visitors have access to fast Internet connection.
4. Images That Are Not Optimized
Users that use a slow Internet connection will have a hard time loading a webpage that contains images that are not optimized for the web. Optimized images in JPG format will have 60% clarity. This means that no matter how clear and high quality the image is on the server, the resulting image on the webpage will look a little bit blurred. PNG format is a popular option because it is antialiased and loads by stage compared to a one-time offloading that consumes precious seconds of your website loading time.
5. Web Pages Are Not Compressed
Just like files, web pages can be compressed into a gzip format and with the use of a special algorithm, it can be decoded within the browser. This strategy is being used by tech giants who offer plenty of heavy contents and it results in a significant improvement in load time. For any page in your website that you see problems with in terms of loading time, you should consider having every one of them compressed starting at the server level.
6. Some Codes are Bulky
Check for codes that are unnecessarily long because they often clog servers. Below are unhealthy code practices that can cause this long strings of codes:
– Inline styling
– Use of white spaces that are not necessary
– Deep nesting of HTML tags
– Declaring ambiguous codes implicitly on the backend
Use tact to solve these problems while you are doing both back-end and front-end development. Doing this can save load time which easily translates into millions of dollars of annual revenue for your business/company.
8. Design That’s Based On Tables And Frames Not on CSS And DIV
The pages on themes must be rendered the right way which is in HTML as CSS in terms of style. DIV segments should also be used instead of tables and Framesets. Frames are k