The days when an app for your business is considered a luxury is long gone. Nowadays, the wheels have turned for every app as the platform gets filled with more and more every single day. When your app gets released, it has to compete with 7 million other apps already in existence.
Yes! That’s how much apps are there and the number is increasing by the day. So as a business that’s looking to succeed, you need to make sure that your app gets as many downloads as it can to shoot itself to the top and make yourself boom! That’s the reason why you need to learn how to optimize your app in the app store.
If you hired a professional app development company to create an all for you, they’ll also be there to assist you in attracting users towards using your app. But what if you only have a limited budget and you end up needing to do the optimization by yourself? Here are 8 simple tips that you can follow in optimizing your app so it gets more downloads:
1. Be Careful with the Name
Make sure that your app’s name not only attracts but also contains the right keywords and is structured well to take it to healthy rankings. It should also be durable and should be formatted well.
Choose a name that’s short but sweet, something that rings the bell but doesn’t violate any word or character limit set by the app store where it’s going to be launched. Doing this makes it possible for you to add keywords into the name making it faster for users to find your app and tell them clearly what it’s all about. Some of the best examples of naming an app can be found in big names such as eBay-Buy, Sell-Find Deals, Google Maps-GPS Navigation, Radio, Pandora-Free Music and many others!
2. Attention To Detail is Important
The app descriptions, subtitles, keywords and other Metadata are all important in ensuring that it’s going to be visible in the app store. According to a study done by StoreMaven, only 5% or Android users and as low as 2% of iOS users read through the descriptions beyond the “Read More” section of the short description. Give place to only the most important words and make every character count. If possible, make sure that the first two sentences make an impression that truly lasts.
Make the description concise and write it in a way that it grabs attention especially to your target market. You can use bullet points if the descriptions are quite long or those features that need to be highlighted. Don’t forget to include any awards, achievements or honorable mentions that your app earned. Make the comprehensive app description just the right length. It should contain at least 500 characters but no more than 3000 characters.
3. Show It! Don’t Just Tell It
At least give a sneak peek on the overall appearance of your app and give away some screenshots on its basic functions. A preview by way of screenshots showing your app doing its job is a good way to catch attention and spark interest. You may also use a video clip in this instance. Doing this helps boost your app downloads and installs significantly. Just be sure that you’re showing the most important features or those that are unique and are not available in other apps. Make it interesting or even mysterious to hook potential customers every single time!
4. App Indexing Works!
App developers for the iOS platform use Spotlight Search in engaging with existing users and they do so in a frequent manner. Both iOS and Android app developers can take advantage of Google’s Firebase indexing for apps. What it does is it allows users to search for dynamic content within your app. It’s a handy tool that you can use if you have an app that’s rich in content. App indexing helps maximize your app’s reach making it more visible to potential customers/users.
5. Rating Matters a Lot
The rating that your app is going to gather is very important as it can make or break its reputation. Studies continually show that ratings 4 and above can help your app to have more downloads and installs. But the sad thing about it is that most businesses have no control whatsoever when it comes to their app’s ratings. There isn’t an all effective way that works for everyone in achieving a five-star rating. But what you can do is work diligently on improving your app based on user feedback. Make it easier to use and work on improving basic features so it performs better whenever users get their hands on it. This will eventually mean higher ratings for your app in the long run.
6. Deploy Frequent Updates
It might be hard to believe but studies suggest that there’s a direct link between an app’s update frequency and its ratings. This simply means that the frequent you deploy an update for your app, the better chance it would have in ranking higher as a result of good ratings. So do those updates more often. Introduce app fixes to deal with bugs and errors or even introduce a new design or feature with an update. An improved app performance and appearance will mean a better user experience. Most of the top apps at present do updates at least once every two weeks. Push notifications come in handy to inform your users about new updates for your app.
7. Price It Right
There exist two types of apps in every platform that’s available now, the Free and the Paid apps. No matter how long your timeline is for app development, you will need to monetize it sometime in the future. Pricing your app optimally is important. Value it between $0.99 to $2.99 to avoid users from being deterred by the price. Be sure that your app is complete with all the features that your users would love and enjoy making them feel that they are getting what they have paid for. Making your app too expensive can spell a great disaster as it causes potential users to find alternatives which are either cheaper or even free.
8. Make it Compatible with All Devices
There are thousands of devices out there which your potential users are using. As a business, you need to make sure that your app is compatible with an array of them (if not all). Whether it’s a smartwatch, a smartphone, a tablet or a smart TV, your app should run in all of them smoothly and even allow syncing between any of these devices. Smart homes are also becoming popular at present so be sure to make your app adapt to such usage. The more platforms in which your app is able to run and the more devices it’s compatible with, the better chance it has of hitting the top spot.
Which app store optimization are you currently using for your app? Are you using something else that is not found in this list? Share them with your fellow app developers and entrepreneurs by posting your story in the comments section below.