Building Enterprise Apps That Really Engage

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An enterprise application is a modern approach to increase employee productivity and optimize the overall workflow. It is not surprising that the need for enterprise applications is on the rise. In fact, building a successful business application is a daunting task for any company. The challenge is to develop a truly appealing app that your employees want to use on a regular basis.

We have reviewed the essential elements that are an integral part of the successful development of enterprise apps. In the list below, you’ll find the most basic things that need to be considered when planning to develop an engaging enterprise app. If you want to learn more about how to develop an engaging enterprise app, you’ll find five tips for building a successful app strategy in our “Create an appealing enterprise application” article.

Staff Workflow Research

The first step to building a successful app begins with a detailed examination of the needs and preferences of your target customers. The Enterprise app development is not an exclusion. For this reason, you need to know the culture of the department inside and out. Ask the staff where they spend most of their working hours and what equipment and tools they use to work. As a final result, your enterprise app should provide a convenient channel that makes accessing company data accessible from every device available. Also, make a survey of what employees need for better labor productivity. With this information, it is more practical to develop a practical app that will be adapted to the daily routine of the employees in a short period of time.

Create Apps That Provide a Thrilling Experience

It goes without saying that users are more likely to use apps that are really user-friendly and have a visually appealing design. So consider the applications you use every day and find out what makes these apps attractive to you. Such an approach will be useful if you are working out the concept of the business app that your employees use regularly. In addition, each user would only want to access the part of the received information, which was previously personalized according to his needs and preferences. In order to improve interaction with the app, the personalization of content should be done. For example, popular apps like Facebook and Pinterest enable the personalization of newsfeeds. In this way, a user always gets a content based on his preferences and his search history. The following approach to user interaction should also be used when creating a successful enterprise application.

Choose the Right Platform

Nowadays, mobile devices are an inseparable part of the workflow. In fact, an average employee tends to use three devices each day. In this way, this factor should be taken into account when choosing a platform for an enterprise application. Choosing only a single platform, such as iOS or Android, can bring the problem with the compatibility of the app with different devices. For this reason, many companies prefer web-based applications. Because web-based apps require cross-platform development, they can easily run on multiple devices regardless of operating systems and versions. This type of apps has a major drawback though. Because the Web-based apps require a permanent Internet connection, they cannot be available in offline mode. In this sense, your company needs seamless access to the Internet to realize the full functionality of the Enterprise app.

Focus on Solutions Using Simple Apps

Instead of prioritizing the complex projects for app development, it’s worth focusing on simple enterprise applications that perform only a few but high-quality functions. Why is it so? First, large enterprise projects are complicated and expensive to perform and maintain. Second, the multifunctionality of such apps complicates the workflow. For this reason, many companies use simple app solutions. Most of the time, employees are very busy almost every day. In a sea of endless emails and lost tasks, you need a tool that informs you about the most urgent workflow parts. In this case, a simple app that is capable of organizing the workflow and sends timely notifications will be of great use. Such apps help employees identify critical tasks, prioritize them, and perform urgent tasks quickly.

Start With Critical and Important Use Cases

It is a big challenge for any company to integrate new technologies into the regular workflow. For this reason, the takeover of the functionality of the Enterprise app should be done in pieces. It is worthwhile to start with use cases of crucial importance. First, the app should perform tasks that directly affect the employees of the company. When the app handles these tasks, you can extend the use cases to the more complex. This allows the app to become a powerful means of increasing productivity and efficiency.



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