If you invest a lot of time, effort, energy and money to create a responsive website with a nice design, you may think that your work is over. That is not the case. It’s great that you put your site together and look good, but if it doesn’t work, how can anyone see it? In this article, we will talk more about downtime, what causes it and how you can reduce such troubles. We’ll also discuss why it can negatively affect your sales.
How Does Downtime Look Like
Have you ever gone to one of your favorite sites just to get a bug that prevented it to load properly at one time? No doubt you were pretty upset, but you probably didn’t think too much about it when you clicked refresh and the page came up. This short downtime could have distracted a less enthusiastic user, but you’ve done the update because you’re serious about getting to the site.
If your site is unavailable, it can look different for each user and look different depending on what the downtime’s cause is. Here are some ways in which it can manifest itself:
- Onscreen HTTP Error
- Pages with malicious content
- Dead pages with nothing to load
- Slow loading times, even soft downtime
Soft downtime is given when your site isn’t really down but has so little performance that it can’t work as it should. Sites that do not work properly make people nervous and they might lose a potential customer simply because their site is working poorly. If your site is not available at all, you won’t even be able to do business with them because the site doesn’t work. Bad downtime on your site means a bad reputation for your business.
Online Trust Ratings Are Important
If you want to sell online, your company and website must have the customer’s trust. If customers do not trust you or believe that you compromise your information somehow, they will probably click away from your website.
Trust is all when you sell online, so make sure that your site offers this to the user by providing a great experience that includes a high percentage of uptime. If you are not sure whether your site is up or down, you can use a website uptime status checker to see in real time whether your site is active or not.
Downtime: What’s in It For You?
Imagine your site would close your doors in your store. You closed to go home for the night. The only problem is if you operate an online store or any other type of website, you don’t have to close, so this will cost you serious money. People from all over the world are awake and might want your product, but if your site isn’t available, they won’t be able to buy your product or enjoy the service you’re offering.
If your site is unavailable, it could be a hacker. You need to ensure that you keep track of your availability for your site because it can detect any irregularities that may occur with your site. If you are concerned that you are being attacked, you can take security measures to ensure that your site remains secure.
Know Your Site’s Performance
If you don’t understand the performance and statistics of your site, you need to learn to read them. Knowing what your site does and how it works is very important.
There are many tools you can use, but one of the great free options comes from Google itself. You can use Google search console and Google Analytics to check your site and make sure it works properly and gives you the results you want.
You can set up different goals in Google Analytics to track and see how you are doing with each of the things you want to accomplish. With these trusted products, you can set up custom reports and much more.
While there are some technical things you need to do, there are a lot of things you can work on to make sure you get the best results even if you don’t have a lot of technical knowledge.
All About Conversions
Once your site’s downtime is reduced and your site is operational, you should work on your conversions. It is important to increase the conversion rate in one or all of the areas where you are working.
There are many things you can work on in terms of converting your website. You can edit your CTR in the search engines, the percentage of people who see your opt-in form and actually subscribe and more. As you increase your conversion rate, you get more results with the same traffic, resulting in a higher ROI.
Make sure that every part of your site works as a powerful vending machine to increase your sales and reduce the expenses you spend each month to revive your business. All of this starts with making sure that your site is available so you can work on these conversions without worrying that no one can see them.