In recent years, the popularity of smartphones has skyrocketed due to the availability of apps that make these devices more useful in almost every aspect of life. These devices have become more useful not just in sending the classic SMS but also in accessing social media apps that provide entertainment, recreation and other channels for more effective communication. Checking your emails, catching up with the latest in news and sports and watching YouTube videos has become a breeze and with the development of project management apps, keeping up with your employees becomes easier!
Because of these multiple tasks that can be done through smartphones and mobile devices today, innovation and development of new ideas leading to more exciting trends are becoming more and more possible. Coping up with the rising demands on how users interact with their devices have become the main focus in app development. Statistics even reveal that more than 50% of queries and searches on the Internet are done from mobile devices. In this article, we’ll be discussing the hottest mobile trends and technologies that now exists and is shaping much of the future of computing and mobile device usage.
1. AI (Artificial Intelligence)
Artificial Intelligence now has some mouth-watering concepts that can aid businesses in analytics using interfaces that are more cognitive than what’s now in use. Complex systems, machine learning and other technologies influenced by AI are now being developed and introduced in devices and even businesses and it’s soon to be one of the mainstream technologies of the future.
Hound, Swiftkey AI, and Microsoft Pix are just three of the powerful AI technologies that exist in our time and all works well in the mobile device space. These AI technologies are more inclined towards mobile devices since customer feedback is easier to collect from this medium.
2. AR and VR (Augmented and Virtual Reality)
Virtual Reality gives people the taste of what the online world can offer while Augmented Reality adds even more spice by trying to combine both the real world and the virtual one in different devices! The success of Pokemon Go is a living testament to the potential power that both these technologies can offer. It is estimated by experts that the combined revenue for both AR and VR can easily reach $150 billion in a couple of years from now. However, these technologies are foreseen to move away from mobile phones and take the road towards lenses and glasses or even your car’s glass window as it would work better and more effectively when embedded into such devices.
3. IoT (Internet of Things)
The future is going to be a lot more exciting with smart cities and homes being dominant through a technology called IoT or Internet of things. 2018 is going to be a year where IoT will make drastic changes especially in the area of linking with mobile applications. IoT is also being eyed as the next technology to rule industries like health, automotive, manufacturing, and even retail.
Within the IoT environment, integrating tools and applications in smartwatches, smartphones and tablets will become possible. Experts in Forbes estimate that there’s going to be a $300 billion revenue generated by the business-to-business IoT technology starting this year 2018 and onwards. Android Things and Apple watches are examples of IoT devices and we’re going to see even more of such devices as the future of this very useful technology unfolds.
4. Location- Based Services
With the vast application of this technology that ranges from hotels to restaurants and down to retail outlets, it is probably one of the most important techs ever developed in our modern era. It helps businesses and even people by giving information on location-based services and this trend is seen to only rise as more and more businesses turn to the Internet and technology in order to serve customers even better.
The data on location also helps advertisers get context information which is important in marketing and advertising and as Machine Learning and AI progresses, location-based services is only set to grow bigger in time!
A new technology called blockchain is a developing trend that’s forecasted to be the future of the Internet. And it’s more than just currency exchange or cryptocurrency, it’s a big network built for businesses. Bitcoin is one of the most successful projects built under this technology.
IBM and Moller-Maersk are eyeing blockchain as the new tool that can aid in digitizing supply chain leading to a more efficient business that can cope up with the global market in a speedy manner. Blockchain can help the industry save billions in paperwork and bureaucracy that collectively adds up to take the fifth spot in the overall cost of business operation. Disney for instance now has its own blockchain called “Dragonchain” which takes care of many tasks such as intellectual property marketplace management, ticket sales and even their platform for security in many IoT devices.
6. Wearable Applications
Set towards a substantial growth in the years to come, this market becomes diverse as more and more devices and apps are developed working together to make life, health and entertainment a lot more enjoyable. It primarily focuses on fitness apps that most people can afford especially that the number of lifestyle diseases is now rising.
The boost in the availability of wearable devices which are more affordable makes the market boom even more as the demand for sports and fitness apps also rises. At present, there are a plethora of wearable devices for consumers to choose from. From smart watches that track heart rate, calories and distance one has covered during a run to smart sneakers that gives valuable data on one’s walking pattern, the number of stuff which these apps can be embedded/integrated to is endless. This trend is only to grow bigger in the future!
We want our devices to be as personalized as possible and the demand for this in businesses and other industries has only grown int he recent years. For instance, Spotify, Airbnb, and Netflix all have ways in monitoring customer’s preferences (the movies you watch, the trips you often take, the searches you do online and within their platform etc.) and use those data to offer content based on your behavior resulting in a more targeted experience. All these businesses focus more on mobile platforms since it’s the biggest usage platform with billions of costumers owning mobile devices.
8. Cloud-Based Apps
Cloud computing has become an important part of business management and operation in the 21st century. It reduces the strain on mobile device resources and internal memory and makes company tools accessible to employees from remote locations and on any kind of device. Examples of these apps include Google Drive, OneDrive, Dropbox and many others.
9. Mobile Payments
This technology has revolutionized the way we do business and purchase stuff. Mobile payment is a trend that’s seeing worldwide application especially with the popularity of e-commerce platforms. Before it, people used to pay through Internet banking and through debit/credit card both for online and offline purchases but at present, we now have what’s called “m-commerce” which essentially allows customers to pay via mobile apps.
The demand for this kind of payment method is increasing not only because of its safety features but also with the ease that it offers. It is one of the most influential trends in 2018 and is destined to become a worldwide way of making payments for every kind of transaction.
These trends only show an undeniable fact- that the use of mobile devices has increased and is going to rise even higher in the coming years. There will surely be innovations and newer technologies in the form of apps, platforms, and tools that will make life easier for both end-users, businesses, and companies but mobile devices will surely be one of the platforms where this new stuff will first be introduced.