E-commerce is one of the booming industries of our time. With the plethora of stuff that can be sold in this kind of business and with its worldwide reach which can be further targeted using a variety of online marketing tools, e-commerce truly is the future of selling and shopping.
If you’ve been into e-commerce lately or you’re still in the planning stage of building your own online store then you should now be thinking on which shopping cart to use. Two of the most popular choices include Shopify and Magento but which one is the best fit for the online business that you want to set up?
In this article, we’ll be going through some of the features found on both platforms in order to help you choose the one that will best work for your online shop.
What’s Common Between The Two
Both of these platforms offer great features that are very useful for every potential user. Just like any other shopping cart platform out there, both Shopify and Magento are capable of factoring in the shipping fee for every order. And in order to help your online store become more profitable, both these platforms offer excellent tools for SEO, marketing, and advertising to help your shop reach the top of the search results.
The basic functionality in both are mostly the same but looking deeper into the details, you’ll find that there are also a lot of differences between both platforms which will be beneficial to you depending on your preferences and needs. Let’s see what these differences are:
Magento is an open-source customer management system that is offered for free making it more appealing to those who are starting at a low budget. But unlike Shopify, Magento requires technical knowledge before one can start selling. And if you choose to go with it, you can find plenty of tutorials around the Internet to guide you when things get a bit complicated.
People who’d love to use Magento but don’t have the technical know-how in setting it up would need to hire someone who can get it off the ground and run. Magento also requires a user to have a hosting plan and they should be able to install Magento on servers.
After getting through all the technical aspects and stuff, Magento will suddenly become a powerful tool when compared to Shopify especially with the thousands of apps and themes available for it. The downside is on the payment solutions integration due to its lack of flexibility in this aspect. Shopify, on the other hand, works great as it gives plenty of payment gateway options (up to 70 of them) while Magento needs help from third-party applications in order to do so.
A shop that runs on Magento also has greater reach to non-English speaking customers compared to Shopify. It supports different languages by default and is easy to customize if you want it to support even more.
The free themes offered in Magento are not as modern when compared to the ones found in Shopify but most of the premium themes look great and are not as expensive as those that are made for Shopify. On top of it all, Magento isn’t greedy at asking users to increase size in terms of inventory which means savings for users who want to sell a plethora of stuff to sell.
Flexibility and power are Magento’s main strengths but you’ll need to get through the technical hurdles though before getting it up and running.
Shopify is the most popular e-commerce website builder out there due to a lot of reasons! First, it offers hundreds of templates that can be customized according to a user’s preferences giving freedom in choosing layouts that will greatly help any business. Shopify is easy to set up and there are hundreds if not thousands of online forums and communities all over the Internet which are available to help 24/7.
Shopify also offers its own hosting which allows users to simply link their domain names to their shop eliminating the need of purchasing separate hosting from other providers. It does not require any prior knowledge of web design to set up and there’s a host of tutorials available all around the Internet which one can simply follow to get their Shopify store up and running.
But just like Magento, Shopify also has its own downsides. One is the pricing above all. The basic Shopify edition costs $29 every month and it only gives users little space of up to twenty-five items in their online shop. If you want to add more then you can go for the advanced packages which give more space for inventory and some other features like coupons codes and other perks. The good thing about it is that it’s free for the first two weeks which gives time for business owners to test it first before getting a plan that they can commit to paying each month.
Another downside is the price of premium themes available for it. While free themes work smoothly, business owners who are looking for better features and presentation in their shop would need to get a premium theme. Most would cost around $80 which is expensive when compared to premium themes in Magento. Adding a language other than English would also require a third-party app making it challenging for a business to reach customers outside of the Anglosphere.
As you have seen in this comparison, both Shopify and Magento have their own unique set of pros and cons. It is hard to say that one is better than the other because if that is so, one should not be in business now. Our verdict is for those users who want to set up a shop quickly, Shopify is a perfect choice.
Magento is the shopping cart that works for those who already have a technical background in setting up a website and getting a hosting plan separately. It is also for those who don’t like to shell-off money on monthly fees like Shopify. Do a deeper research on the pros and cons of these shopping cart platforms and see which one works for you before jumping into the e-commerce hype.
What e-commerce platform are you using with your shop? Are you considering one other than Shopify or Magento? We’d love to hear your thoughts. Feel free to share your opinions and views in the comments section below.