Email is a powerful marketing tool, but it can be hard to get your emails to convert. In order to increase your conversions, you need to write emails that resonate with your audience and encourage them to take action.
1. Get to the Point
Email is an efficient way to communicate, but it’s easy for subscribers to get lost in the inbox shuffle. Getting to the point is essential for email marketing campaigns.
Emails should have one clear goal, such as asking the recipient to attend a meeting, complete an assignment, or submit a purchase. This makes it easier for the recipient to answer your request, increasing the chances of conversion.
In the body of your email, use short paragraphs and bullet points to make it easy for your subscriber to digest the information. Avoid using jargon and overly emotional language, which can confuse or annoy your subscriber. Likewise, avoid using all caps, which can be interpreted as shouting online.
Additionally, high-converting emails often create a sense of urgency, such as a limited-time offer or a reminder that they left a product in their cart.
2. Make it Personal
Email marketing is a powerful tool, but it works best when it’s personalized and relevant. People will open emails that they believe offer value, fit into their current journey with your brand, or are enticing due to the subject line and/or preview text. This is why it’s important to segment your audience and include a mix of email personalization tactics, such as incorporating emojis, a sense of urgency or scarcity, a mention of exclusive content, or personalized product recommendations in the subject line.
To make your email content more personalized, start by introducing yourself in the welcome email. This adds a human element and gives the impression that they are communicating with a real person, rather than a faceless company. Another way to personalize your emails is by using directional cues, like an image that points them toward the CTA.
Lastly, it’s important to remember that people aren’t buying the product itself; they’re buying the experience of using it. By highlighting how your products and services will improve their lives, you can help them envision themselves enjoying your products and drive conversions.
3. Make it Relevant
Emails that are relevant to the customer’s needs and current stage of the buyer journey can increase engagement and conversion rates. However, it is important to balance this with not sending too many emails or causing the recipient to feel overwhelmed.
To make your emails more relevant, start by using concise subject lines that provide a preview of the content. This helps to entice recipients and encourages them to open the email. Additionally, consider adding elements of personalization, such as the recipient’s name or a reference to a previous interaction, to help your emails appear less like a generic marketing email and more like a one-to-one conversation with a customer.
Finally, use appropriate word and line spacing, headings, bullet points, and visuals to break up the text and make it easy for readers to scan. This will also increase the likelihood that your subscribers take action on your call-to-action. The key is to make the experience as seamless and engaging as possible, so customers look forward to receiving your emails.
4. Make it Scanned
Creating email content that is easy to scan and digest is key to high conversion rates. Many people will read only a few lines of your content before making a decision to continue or delete the email, so it’s important to make sure that your content is both concise and relevant.
The best way to do this is by using numbered or bullet-point lists, short paragraphs, and plenty of white space. It’s also important to use a font that is easily readable online, such as a sans serif font.
Additionally, emails that are easy to scan often include a sense of urgency. This could be in the form of a limited-time offer or a call to action that asks the reader to “watch now” or “read more.” Regardless of the specific language used, it is crucial to create a sense of urgency in your emails in order to maximize conversions.
5. Include a Call to Action in the Body of the Email
If you’re an email marketer, a business owner selling your own products, or an affiliate marketing for other businesses’ products, it’s important to understand how to convert email subscribers into customers and buyers. In the world of online marketing, there’s no better way to do this than through email.
One of the most effective ways to convert your emails is through a call-to-action. This could be anything from asking for a review, offering a limited-time discount, or encouraging people to take action immediately. High-converting emails often include a CTA in the subject line, preheader or the body of the email.
Make sure the CTA is clearly visible and easy to read. Use larger font styles and colors, and ensure the CTA stands out from the rest of the text by ensuring it’s a different color from the background. It’s also important to note that most of us check our emails on our mobile devices, so it’s essential that your calls-to-action are optimized for mobile. For example, Uber uses simple and clear CTAs in their emails that compel subscribers to download their app and book a ride.
6. Include a Call to Action in the Preheader
Your email preheader needs to make it clear what subscribers can expect to find when they open your emails. This includes a strong call to action and information on how they can benefit by opening your email.
Try using preheader text to pique your subscribers’ curiosity by teasing them with rewards that they can only get from reading the rest of the email. This is an effective way to generate clicks and opens without coming off as clickbait or sounding too sales-y.
For example, Victoria Secret uses the preheader to ask a question that is relevant to their audience and encourages them to check out the email for more information. You can also use a short, punchy text to highlight the value of your content and prompt people to read your email.
Remember that high-converting emails are not a one-off campaign but an ongoing relationship with your subscribers, which would be more effective using Emails Nest. Segment your email list based on demographics and interests, then send targeted messages to drive conversions over time. This approach is far more efficient than sending a broad message to everyone on your list, which will only result in a low conversion rate.
7. Include a Call to Action in the Footer
The footer is an opportunity to include a call to action and a way for subscribers to contact you. Make sure you provide a contact email or phone number and a link to your website.
A clear and compelling call to action can boost your email conversion rate significantly. But it won’t work unless your email is personal, relevant, and valuable to your readers.
Create a sense of urgency by including an expiration date or a limited-time offer. Or give people a reason to act now, such as a freebie or 2-for-1 offer. Alternatively, a money-back guarantee or free trial can demonstrate the value of your product or service and encourage subscribers to invest in it.
Avoid using action verbs like submit, enter, and download, which may feel too invasive or stressful for the email reader. Instead, use approachable verbs such as get and find, which suggest that there is a benefit to be gained from clicking the CTA. You could also incorporate a testimonial or user review, which can elevate the trust factor and help potential customers feel confident about making their purchase decision.