Ways Digital Printing Can Elevate Your Branding Efforts

Using digital printing, businesses can take personalization to a whole new level. They can customize each printed product with data that pertains to each individual customer.

This is known as variable data printing (VDP). It can be used to create a variety of print materials including catalogs, brochures, direct mail pieces, and more.

It’s Eco-Friendly

Whether it’s eco-friendliness, social awareness or experiential marketing, today’s consumers seek businesses that are unique and progressive and work to reduce their environmental footprint. Digital printing enables brands to do just that, while not significantly increasing their advertising spending.

With a focus on short-runs and personalisations, digital printing can help to create materials that are truly engaging for your target market. For example, liqueur manufacturer Amarula used digital printing to personalise their labels for their elephant conservation campaign.

Digital printing also cuts down on the number of materials printed and discarded. This translates into lower waste and energy consumption in the manufacturing process. It’s a sustainable solution that’s perfect for businesses that prefer to adhere to the ‘just-in-time’ approach, meaning that they only print what they need as it’s needed. This helps to reduce overhead costs and storage space as well. In addition, digital printing doesn’t emit cancer-causing Volatile Organic Compounds (VOCs). It uses water-based inks instead.

It’s Versatile

In today’s marketing landscape, personalization is essential. Digital printing presses make it easier than ever to implement this strategy at scale.

Unlike traditional offset printers, digital printing eliminates the need for costly printing plates. This allows marketers to produce personalized materials quickly and at a fraction of the cost.

For example, marketers can print customized images or text based on customer data like names, dates, or locations. These dynamic elements can instantly engage and capture the attention of your target audience.

Another great way to leverage digital printing is through content marketing. Writing blogs and articles on your website or in local news publications can help bring in new business and establish you as a leader in the industry.

In a digital world, it’s easy to forget that traditional marketing tactics have their place too. That’s why it’s important to incorporate both online and offline marketing campaigns into your strategy. This will allow you to engage your audience on two different fronts and build trust with your brand.

With digital printing, you can print on a wide variety of materials and thicknesses. This versatility gives you more options for personalization and customization. Digital printing also offers variable data capabilities, which allows you to change text or images based on data inputs. This creates visually compelling and attention-grabbing personalized marketing pieces.

Another way that digital printing can elevate your branding efforts is by incorporating new technology like augmented reality (AR). With AR, you can add an extra element to your printed material. This can take the form of a QR code that leads to a website, video, or other digital content.

It’s Highly Customizable

Digital printing is highly customizable, allowing marketers to add custom images, text, call-to-actions and layouts to products and marketing materials. This allows businesses to create personalized messages that are relevant to individual customers and increase brand recognition and engagement.

The flexibility of digital printing enables quick turnaround times and cost-effectiveness compared to traditional printing methods. Plus, the lack of permanent printing plates makes it easy to make changes or corrections in-house. This allows marketers to keep up with changing trends and respond quickly to market changes.

Variable imaging capabilities open the door to exciting, one-of-a-kind packaging designs. For example, a company can use digital printing to print unique messages on linen, like bed sheets, curtains and bathrobes, to appeal to modern consumers who want more than just standard t-shirts and hats. A well-executed personalization strategy can drive customer loyalty and ROI. In fact, data from Deloitte shows that personalization leaders improve customer loyalty 1.5x more than those with low personalization maturity.

With digital printing, it’s possible to do highly customized projects with minimal turnaround time. This allows you to engage 1:1 with your customers and build brand loyalty.

Using data from social media and other sources, you can personalize printed marketing materials with a variety of text, images, or graphics based on specific information about each recipient. This is especially useful in direct mail campaigns or situations where you need to entice a specific audience.

Additionally, digital printing allows you to add personalized URLs (PURLs) that redirect your leads to specific landing pages or online forms — allowing you to collect their information and contact them at a later date. PURLs also work in conjunction with other digital marketing tactics, such as social media and email lists, to drive traffic to your website or other locations.

It’s Affordable

Digital printing provides a cost-effective solution for short run jobs and variable content projects. This is because it eliminates the need for time-consuming printing plates and reduces setup costs, which makes it a great choice for low volume print runs.

It’s also ideal for larger format items, such as signs and banners, like the Platon Graphics large format printing services do. The size of the sheet and the high-quality results make it possible to create visually stunning campaigns that will grab attention.

Digital printing can add an extra dimension to your marketing materials by incorporating technology like augmented reality (AR). By pairing print with mobile, it can take your audience beyond the physical and into the virtual world. AR can reveal hidden text or images, launch videos and audio, and turn flat illustrations into 3D models. It’s a great way to engage with consumers in the modern age and increase your brand’s reach.

As more and more businesses look for affordable ways to market their products and services, digital printing provides an excellent opportunity to boost your brand’s visibility and increase your revenue. It also allows you to create customized materials for your customers.

Because digital printing doesn’t require the use of print plates, it’s much more cost-effective compared to traditional lithography. This makes it a great option for small and medium-sized businesses that need to produce printed materials on a regular basis.

Digital on-demand printing also allows you to personalize your marketing materials based on customer data and other external factors, which can result in more effective and impactful campaigns. This type of customization can set you apart from the competition and help you stand out to your target audience.

It’s Fast

With marketing campaigns coming with tight deadlines, it’s crucial to find a printer that can deliver. Whether a brand is launching a limited edition product or reacting to consumer reactions, the ability to quickly change their packaging design and print is vital. Digital printing offers a fast turnaround thanks to its quick set up and ease of adjustment.

With digital printing, it’s easier to make changes to designs before moving forward with production. This helps to eliminate the risk of expensive mistakes, such as spelling errors or design flaws.

Additionally, digital printing allows brands to produce unique products that speak to specific audiences. This can include geo-customization or unique messaging that connects with consumers on an individual level. This can help to boost brand loyalty and increase sales. This is a great way for brands to compete with their competitors and stand out in the marketplace.

It’s Durable

While some are quick to believe that print is dead based on stats like declining magazine sales or local newspaper closures, others argue that it will remain an important tool for marketers. Regardless of what side you’re on, it’s been neurologically-proven that printed marketing materials grab attention, engage and hold on to it more effectively than digital blasts.

Screen printing can’t compete with digital prints when it comes to color vibrancy – the CMYK four-color process limits its color range to a smaller spectrum, while screen printing utilizes spot colors (from the Pantone Matching System). Additionally, if your design requires photographic imagery or a white ink for shiny finishes and an imprinted feel, digital printing is your best bet.

Digital printing can also be a more durable option, particularly when it’s used on fabrics like linen. This means that your product can withstand repeated washing without losing its color and brightness.

Leave a Reply

Your email address will not be published. Required fields are marked *