A Guide to Using Google Analytics for SEO Insights
Google Analytics is a great tool for SEO, but staying on top of dozens of metrics can be daunting. That’s where custom dashboards come in handy. These can help you find pages that could benefit from a re-write or other update. You can also look for unexpected drops or spikes in traffic that need investigating. 1. Traffic Sources The first step to upping your SEO game with Google Analytics is setting up a free account and adding the tracking code to your website. This can be done using Google’s easy-to-follow instructions. If you want to take things a step further, connect your GA account with Google Search Console for SEO Insights, which will give you more data specifically about how users are finding your site in the SERPs. Seeing traffic…








