How a Record-Breaking Mobile Esports Final Is Changing Who Buys a Custom Mouse Pad
The assumption baked into most gaming-gear marketing is that the customer is sitting at a desktop PC. For years that assumption was mostly correct. A tournament that wrapped up in Jakarta this January is a sign that it is quietly going out of date. The M7 World Championship for Mobile Legends: Bang Bang became, by Esports Charts' count, the most-watched mobile esports tournament in history, peaking north of 5.6 million concurrent viewers. That is a number that would have been respectable for a major PC final a few years ago, achieved entirely by a game most people play with their thumbs. It is tempting to file that away as a story about phones. It is actually a story about a much larger and younger audience entering competitive gaming through a…









