
Ways Digital Printing Can Elevate Your Branding Efforts
Using digital printing, businesses can take personalization to a whole new level. They can customize each printed product with data that pertains to each individual customer. This is known as variable data printing (VDP). It can be used to create a variety of print materials including catalogs, brochures, direct mail pieces, and more. It’s Eco-Friendly Whether it’s eco-friendliness, social awareness or experiential marketing, today’s consumers seek businesses that are unique and progressive and work to reduce their environmental footprint. Digital printing enables brands to do just that, while not significantly increasing their advertising spending. With a focus on short-runs and personalisations, digital printing can help to create materials that are truly engaging for your target market. For example, liqueur manufacturer Amarula used digital printing to personalise their labels for their…