Is Your Email Strategy Outdated? Discover Why
Email marketing is a powerful digital marketing channel with a tremendous ROI. But it can be difficult to stay up-to-date on the latest strategies that drive results. Jay recommends avoiding relying on superficial best practice advice and benchmarking your list's performance. He cites example of an email whose subject line "RE: Your top-rated pizza deals" generated more opens than a generic message with the same content. Lack of Timing Control Email marketers often make the mistake of over-saturating their subscribers with emails. Bombarding them with a constant stream of promotional emails can lead to unsubscribe rates and lower engagement. Conversely, sending emails too infrequently can cause subscribers to forget about your brand. The key is to find the right balance based on user data and your business goals. Once your…









